LSA Recruitment's Vacancy

Direct Marketing Manager

Salary:  35K – 40K + bonus and benefits
Location: South London / Surrey
Ref: LSA/000802

This role will be to assist the Head of Customer Retention ensuring key strategies and objectives are achieved, manage the customer communications process for the three UK consumer healthcare direct brands and to deliver briefed customer communication campaigns in accordance with the agreed objectives, strategies and schedule while respecting drop dates and sales targets.

Key Responsibilities for this role will include:

• To manage the department P & L to ensure that top and bottom line targets are met in line with defined budget.
• To develop integrated multi-channel communication strategies in association with the online and telesales team to maximize the performance of the unit.
• To implement the new customer journey whilst developing new methods of data segmentation, then to raise all necessary data selection forms necessary.
• To act as brand champion for all UK healthcare brands ensuring all communications are coherent and abide by the values of brand.
• To provide monthly updates and present to department heads
• To oversee, support and mentor assistants to bring their full and productive development and to assist in the provision and identification of adequate training to improve their marketing effectiveness.

To be considered for this role you must have proven experience of:

• Copywriting and Creative brief writing experience
• Experience of managing marketing / creative tema
• Commercial awareness
• Business Skill
• Database management experience